Check your last few sermon titles and see which of the following you created:

• Market-driven title (like Fear Factor, which plays off the TV show)
• Content-driven title (The Damaging Affects of Fear)
• Application-driven title (How Christ Conquers Our Fears)

Most of us tend to gravitate toward one form of title. Over the last several years I’ve noticed an increase in the number of sermon titles designed to gain attention. You can maximize the impact of your title by creating them with an applicational element. Considering that the sermon title is often read before the sermon begins, an application-driven title can help you communicate before you begin preaching. Before the sermon begins, anyone who reads the title begins to process what your preaching portion is intended to do.