One of the ways I work with words during sermon development is by implementing C.R.E.A.M. The letters stand for contrast, rhyme, echo, alliteration, and metaphor.

These five approaches can be applied to the sermon in two ways.

First, you can sprinkle phrases built from these approaches in strategic places throughout a sermon. Work with the key words in your sermon.

Second, you can create a quotable quote surrounding your major theme. If you have that one point that you want to state and restate, that’s a good place to apply C.R.E.A.M.

In both cases and places, listeners’ ears will pick up on these well-crafted phrases and statements.

Last week we began with “C” for contrast. This week it’s the “R” for rhyme.

Before Sunday, see if there are any strategic words with which you can rhyme.

Just this week I responded to an email with: “Christians often experience bouts of doubts.” I could have said it differently, but I felt bouts of doubts sounded better than periods of doubts.

In Romans 8 Paul lists the entities that are groaning as they wait for final redemption. So, in a sermon I went with a synonym to create “a choir of sighers.”

I just watched a creative YouTube ad for Bertolini Sanctuary Seating entitled: Pastor Piper in Great Preaching…Gone Bad. The ad ended with: “The mind can only absorb what the seat can endure.”

While I don’t spend a lot of time on this kind of packaging, I do try to be aware of how the Spirit of God might use my words to help those who have ears to hear hear even better.

Preach well for God’s glory in the Church and in Christ Jesus (Ephesians 3:21).

Randal