You’ve seen this happen. You’re preaching hard so that your listeners understand the theology of a Text. As soon as you start into your illustration (“When I was growing up in rural Maine…”) you see the heads of several listeners lift. They are now with you in the illustration in a way they were not with you during your explanation.
Illustrations have tremendous power, especially when you tell a story about yourself.
In Gallo’s book, Talk Like TED: The 9 Public-speaking Secrets of the Word’s Top Minds, he devotes a section to mastering the art of storytelling. Gallo writes,
“Hasson and his colleagues have discovered that personal stories actually cause the brains of both storyteller and listener to sync up. Sync up is my term; Hasson calls it ‘brain-to-brain coupling’” (p. 50; another term is “mind-meld”).
So, there is a rhetorical reason for using personal illustrations: they create a special bond between us and our congregants.
It’s true that illustrations illumine an idea. Illustrations are powerful tools for communicating truth. They are also effective in creating a deeper relationship with our congregants. And that deeper relationship is a huge factor in effective preaching.
One more thing Gallo writes about is the connection between our ability to tell personal stories and our ability to lead a church. He writes,
“The ability to tell a personal story is an essential trait of authentic leadership…” (p. 53)
Good leaders tell stories about themselves because they know that these stories reveal our humanness, our genuineness. And that is a huge part of building trust that ultimately builds up the Body of Christ.
So, before Sunday, when you’re thinking about adding illustrations to your sermon manuscript (You do write out your sermons during the week just like you were preaching on Sunday, even though you do not carry your manuscript to the pulpit, right?), consider their rhetorical effect.
And God will receive His glory in the church and in Christ Jesus (Ephesians 3:21).
Randal
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