Category Archives: audience analysis

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Our Listeners Really Haven’t Changed

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You can decide whether this quote is encouraging or discouraging; same with the following post.

Back in March I introduced you to the multi-volume set, Theoretical-Practical Theology, by Petrus Van Mastricht. The title is a strong hint as to why I believe the set holds tremendous promise for preaching.

Van “Mastricht argued that the TPT was to be used in the preparation of preaching” (p. xxxix). That’s what makes this volume a special part of my reading this year.

Preachers and homileticians will also be interested in an early chapter, The Best Method of Preaching. Now, remember that the following quote was written in 1682. Tell me whether this sounds familiar…

“I did not produce those disputations in haughtiness, for I cheerfully and frankly confess that they do not possess anything from their learning and erudition that could comment them to anyone–especially not in this most self-indulgent age…” (emphasis added, Preface, p. 3).

Imagine that: Mastricht described his day as a “most self-indulgent age.”

When I read something like that it gives me courage. At times I find myself thinking that all of our technological advances make it more difficult to minister in this day. Mastricht’s description fits our day. Back then people respected ministers more than they do today, but the age of self-indulgence marches on.

One of our responsibilities as preachers and teachers of God’s Word is to continue to call Christ-followers toward self-denial. That sounds like something Jesus taught, more precisely as a prerequisite for following Him.

I asked earlier whether this post would be encouraging or discouraging. Either way it hits you, it potentially keeps us focused on our task. And as we work at this each weekend our Lord receives glory in the church and in Christ Jesus (Ephesians 3:21),

Randal

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An Example of the Second Reason We Might Put our Listeners to Sleep (the Beatitudes)

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We Could Be Losing our Listeners with our Well-crafted (yawn) Outlines.

A couple of weeks ago I suggest that we contribute to that glazed look (the Steve Carrel pic) by (1) allowing gaps in the emotional connection between our sermon data and our listener’s response and (2) allowing gaps in the logical connection between our sermon data–even main points–and our listener’s response.

In both cases I am talking about responses in terms of worship responses: what God intends for Scripture to do to the Christian.

An example of the second phenomenon is a sermon on the Beatitudes in Matthew 5.

There are nine “Blessed are’s…” in the section (vv. 1-12). I chose to spend two sermons on all nine (I covered the first three and then the final six).

This type of list can easily cause slumber in the seats because of how easy it is to allow gaps in the logical connection between the individual Beatitude and a worship response.

That means we have to work hard at each Beatitude, each main point if you will, to keep the worship response intact.

I did not do a very good job at this because I chose to cover the final six together: how the blessed ones are described.

Then, it was time to play catch up and connect the dots between Beatitude and God’s intention for announcing such blessings: Kingdom-Made Christians…

  • believe the blessing
  • stabilize their hope in this upside down world
  • assess the degree that they mirror these characteristics

I hope you can see that too many minutes between those bullet points and each Beatitude can create the yawns or blank stares.

May our Lord receive glory in the church and in Christ Jesus (Ephesians 3:21) as work hard to keep strong emotional and logical connections with our listeners who have ears to hear.

Randal

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Revisiting that First Reason We Might Lose our Listeners

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He couldn’t take any more of my fascinating biblical history lesson! Go figure.

In the previous post I talked about how the loss of emotional and logical connections can contribute to listener fallout. This weekend I want to elaborate on the first one.

My main preaching mentor, the late Haddon Robinson, taught us a major difference between preaching and lecturing. My own students each year are reminded of the difference between two stances: historical lecturer vs. theological preacher.

Haddon’s words were: the lecturer talks to people about the Bible, while the preacher talks to people about people from the Bible.

It is difficult to find balance, but ideally we want the sermon to sound like we’re talking to our listeners about them throughout the message. In the sermon, the Lord is addressing them and expecting them to respond to His Word.

That means that even those minutes devoted to explaining historical background, for instance, must quickly be reeled back into the preacher’s stance. The historical data, or exegetical data for that matter serves the purpose of theology–Scripture functioning for the Church.

Too many minutes of the lecturer’s stance–talking to them about the Bible–creates a lull in our emotional connection with our listeners.

If you had the courage to listen to a recent sermon, listen to which stance you’re in most of the time. You might find that you’re conditioned to be a lecturer. And you might try to reframe your delivery so that you talk to your listeners about them from the Bible. It will be more difficult for them to fall asleep on you if you’re talking to them about them and, as always, our Lord will receive glory in the church and in Christ Jesus (Ephesians 3:21).

Randal

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Two Reasons We Might Lose Our Listeners

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At times, we might contribute to this classic parishioner, blank stare.

One advantage of experiencing a couple of surgeries to extract a 6mm kidney stone from my right kidney was the opportunity to listen to a couple of sermons.

Preachers can relate to this. I was sincerely wanting to worship, not critique the sermon. But while I was worshiping, the homiletician in me thought, “Try to figure out the cause of the blank stare syndrome.”

I came up with two things over the past few weeks. They may help you as you prepare to preach.

First, I help create the blank stare when there is a lull in the emotional connection. There are sermon minutes filled with minutia that do not engage the listener. The data is not connected to any worship response. Many listeners who take God’s Word seriously will endure these minutes until the impact returns. But it’s painful for them and I don’t wan to cause this.

Second, I also help create the blank stare when there is a break in the logical flow of the subject matter. Too many minutes elapse as too many details are disconnected to the main worship response. And this can all happen within a well-crafted outline. Listeners easily lose their place in a sermon. Sometimes we lead them down this path of inactive learning by not connecting the individual concepts to their worship.

The two reasons I’ve listed cover the emotional and logical components of listening. Both are equally important for communication.

When you’re on vacation this summer and you’re a worshiper, play the reason-for-the-blank-stare game. God knows why you’re doing it. You want to be a better preacher. See if you experience what I did and for similar reasons.

And He will receive glory in the church and in Christ Jesus (Ephesians 3:21) because of His gift and your extra effort to improve.

Randal

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Don’t Forget To Explain Why

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“Why?” is often the missing piece in our preaching.

If you’re preaching or teaching context is like mine, then most of your listeners are familiar with Christian or biblical language.

Early last week I heard an excellent preacher tell his listeners that reading their Bible this year would help them be more Christlikeness. I couldn’t agree more, especially since the preacher was careful to emphasize not only reading but appropriating Scripture or applying their lives to the Bible.

As I listened I asked whether the listeners knew why becoming more Christlike was a good thing for them. Congregants who know their Bibles well probably would readily admit that they want to be more Christlike, but would they, or my own parishioners, know why it’s good.

That brief sermon segment I heard on the radio helped me understand my need to explain the “why” of the doctrines I preach and teach.

Give it a try: Becoming more Christlike is an excellent goal for every Christian because __________________.

You could start with something like: “….because it is good for God’s reputation in the church and in the world.”

You could also explain that, “…because it is good for us. Period.”

You could also state that, “…because it is good for our witness in the world.”

I came away thinking that even if my listeners know the concept of being Christlike, they may not be able to articulate why it’s a good goal for them. If listened to my own sermons I might find that, too often, I leave this critical piece of the theological puzzle out.

As you craft your sermon/lesson this week, look for doctrine that your congregants know, but may not know the “why” attached to it. And may our Lord continue to receive glory in the church and in Christ Jesus (Ephesians 3:21) as a result of your efforts.

Randal

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What I Learned About Preaching from the Beatles

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Through the years I have always been intrigued by critiques and analyses of musical performers. Recently I enjoyed a documentary on the Beatles and once again came away with insights for preaching.

One interviewer/reviewer said of the Beatles:

“They were fresh and they were honest.”

Just those two things, but extremely important for explaining part of why this new singing group took the world by storm.

It got me thinking whether these two elements of being fresh and honest are important for preaching God’s Word in church on Sunday.

First, why is being fresh and honest important for preachers? Our listeners resonate with a sense of freshness that they hear in our preaching. This kind of freshness means that you and God are together in the study before the sermon. Freshness means God’s Spirit is teaching you in the study and in your sermons and lessons you are relaying what He is teaching you. It is very current, very fresh material.

Then there is honesty. This gives our listeners the assurance that you are being real in your own faith-journey. Your preaching and teaching is genuine, not contrived. Our listeners find it easier to listen to us because they feel we’re real, not fake.

Second, how do preachers accomplish being fresh and honest? This kind of freshness sounds different, but not in the sense of always coming up with things they’ve never heard before. It might be the way your use words and phrases. It may be your particular style, but it is unmistakably you.

And being honest? It includes an honesty about your own wrestling with the text. It includes honestly preaching the text no matter how it might sound to the listeners. It also includes the sense that you believe what you’re saying and that it’s a matter of life and death.

Anyway, I hope this creates some thinking on effectively communicating God’s Word. You probably have things come to mind immediately that could add to either being fresh or honest or both.

May any sense of Spirit-created freshness and honesty result in our Lord receiving glory in the church and in Christ Jesus (Ephesians 3:21),

Randal

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What Sermons Can And Should Not Do

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We Have An Uphill Battle With Young People Ages 13-25!
Photo by Pier Monzon on Unsplash

“For Young People, A Church Disconnect” by Clare Ansberry appeared in the Personal Journal section of the Wall Street Journal, Tuesday, October 26, 2021. She reminded me of the uphill battle we preachers have these days.

Here are my takeaways from the brief article:

  1. Many congregations are feeling the pressure, exacerbated by COVID, of needing more “believers to sustain their congregations.” Ansberry proposed only that young people between the ages of 13-25 feel a disconnect with the churches that need them. I was reminded that the Church is God’s and He promised to build it. The current day and mindset is no match for Him.
  2. This age group cares deeply about racial justice, gender equity, immigration rights, income inequality, and gun control. And they don’t think we “care as much as they do about [these] issues that matter deeply to them…” (“The biggest disconnect involves LGBT rights.”) Concerning the statement in parentheses, we have our work cut out for us differentiating between rights of a citizen versus how a faith-family conducts itself according to God’s will. The same goes for gender equity and Paul’s reference to creation order to explain gender specific instructions for the church.
  3. Finally, Ansberry wrote, “I hear loud and clear that young people long for their churches to engage who they are, and embrace the full identity of young people.” This includes embracing their views of LGBT rights and all things inclusive.

If you and I preach and teach Scripture, our listeners will hear about a God who is very concerned with a certain kind of justice, but is also crystal clear about certain “differences” He will not accept (a part of His justice).

I am bracing myself for the uphill battle of reading Scripture in such a way that our young people will learn that God intends to transform them into a brand new identity. Then, little by little they will see that God critiques the spirit of the age, not the other way around.

Sermons can do that. Sermons should not feed the instincts of our young people with respect to their negative feelings toward a God who “discriminates.”

May we boldly and graciously preach His Word so He continues to receive glory in the church and in Christ Jesus (Ephesians 3:21),

Randal

P.S. Some of you may have noticed my inactivity over the past few weeks. I was swamped with the task of completing and defending my Ph.D. dissertation.

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Sometimes You Need Less Exegesis and More Biblical and Systematic Theology

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Psalm 58 requires less exegesis, which equals more communication.

I just completed my extensive review for tomorrow morning’s sermon on Psalm 58 and encountered something rare.

Because of the nature of what are called Imprecatory Psalms, the Psalms where songs are worded as curses on the wicked.

If you preach through the Psalms you and your congregants will already be aware of conception sin or birth sin (v. 3). Earlier Psalms are filled with descriptions of the wicked.

But as soon as you get to v. 6 your listeners may have a problem asking,

“O God, break the teeth in their mouths; tear out the fangs of the young lions, O Lord!”

Normal exegetical practices won’t do either. What’s needed in rare cases like this is a way to argue from Scripture that prayers like this are still pray-able for Christians today.

Check out a book by Kit Barker, Imprecations As Divine Discourse (2016). You can skip to chapter 5, if I remember correctly, and read the way he presents a theology of imprecation to say, “Yes, they should be prayed.” You’ll resonate with reasons such as Jesus, Paul, and Revelation announcing the same kinds of curses on God’s enemies.

Finally–you’ve probably thought about this–asking God to judge the wicked is not incompatible with you and I loving our enemies and praying for them.

Anyway, the “fierceness” of men who care about justice demands this kind of prayer to God. If He doesn’t hear our prayer, there is no hope for the righteous. But we know from Psalm 58 that He does and there is hope!

Preach judgment texts like Psalm 58 and our Lord will receive glory in the church and in Christ Jesus (Ephesians 3:21).

Randal

P.S. If you’re interested in a Christ-centered reading of Psalm 58 just remember that Christ didn’t pray this kind of prayer as He suffered and died for our sins and because He didn’t we can pray this prayer and experience the celebration of vv. 10-11.

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Could You Still Preach Your Sermon If…?

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Would it matter to your sermon if no one was listening?

One of my mentors, the late, Dr. Haddon Robinson, taught me about the difference between preaching and lecturing. He put it this way:

“We don’t talk to our listeners about the Bible; we talk to them about them from the Bible.”

My wife, Michele, recently had an opportunity to listen to another preacher from a local church. I don’t blame her. To quote my mentor again, she’s heard enough poor sermons in her lifetime–bless her heart–it’s no wonder she’s still a Christian. [I’ve preached over 2,000 sermons and she’s heard most of them!]

So, I asked her the question that ranks second in my order of importance:

“Was the preacher talking to you about the Bible or talking to you about you from the Bible?”

Without hesitation she replied: “The first one.”

The first scenario, the lecturer’s stance, does not require listeners. Take a look at last week’s sermon or what you have developed so far this week and ask yourself whether or not the way it sounds requires listeners.

Michele followed that up with this insight:

“But if you believe your assignment is to teach the people [insert a book of the Bible or theological concept], then it makes sense to preach like that.”

But if our responsibility is to watch over souls (Hebrews 13:17), then we approach the sermon differently. We talk to them about them from the Bible because we are shepherding them in the moment, urging them to worship our Lord during the teaching.

As you continue to prepare for this weekend’s assignment, as yourself whether you are taking the lecturer’s stance or the preacher’s.

While I am convinced our Lord can receive glory in the church and in Christ Jesus (Ephesians 3:21) either way, I am also convinced you and I are being more responsible soul-watchers to the degree that we continue to talk to them about them from the Bible.

Randal

P.S. By the way, in case you’re interested, the first question of importance is, “Did the preacher preach with accuracy, faithfully saying what God is saying?”

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What Is True Vs. What Is Real: What I’m Learning By Reading Jonathan Edwards’s Earliest Sermons

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Replacing an emphasis on what is true with what is real.

In Kimnach’s introduction to Edwards’s sermon, The Nakedness Of Job, he explains one of Edwards’s most pressing preaching issues. Kimnach puts it this way:

“the problem for men is not one of coming to terms with truth, but rather with reality” (p. 400).

Edwards put it like this:

“All the world knows the truth of this doctrine perfectly well, but though they know, yet it don’t seem at all real to them…” (pp. 400, 406)

Kimnach keenly summarizes Edwards’s goal:

“Calling attention to the reality with accepted truths, or discovering a rhetoric that would make truth real to his audience, was to become the central mission for Edwards as a preacher” (p. 400).

Edwards knew that knowing something is true is not necessarily the same as knowing something is real.

This is something for me to keep thinking about as I study each week:

(1) What is the reality that accompanies the accepted truth?

(2) How can I preach and teach in such a way that can help my listeners sense the reality in the truth they know?

It’s an interesting look at what causes a person to implement Scripture as an act of worship. If it’s real to them, it moves them. Emotions alone can do it too, but Edwards, the author of Religious Affections, would have none of that.

I hope this angle helps you in your mission so God continues to receive glory in the church and in Christ Jesus (Ephesians 3:21).

Randal